A Better Approach

As a minister's son, Jon Houk grew up with a fundamental sense of right and wrong, and a strong respect for ethics and relationships. Pairing his talent, insight and knowledge with a warm, candid personality, he has become a trusted professional for many Atlanta families.

Jon entered the financial services industry back in 1985. and he's advised his clients for more than 20 years, in bull and bear markets, doing the work he's passionate about. In fact, his personal mission statement is "to do all things with integrity and passion, all the while staying connected and committed to my God and my family."

At age 25, Jon was selected by a major financial services company to open and manage its new branch office in Birmingham. A year later, he became a regional manager for that same company in Atlanta. Jon soon realized that he wanted to be as independent and unique as the clients he advised. He realized that most large financial services corporations were not always working toward the benefit and best interest of the client.

Keeping this in mind, Jon created JPH Advisory Group, Inc. – he became the client-based advisor his clients wanted. JPH Advisory Group’s utmost goal is to maintain the highest levels of integrity and objectivity, while designing financial and investment strategies to fit each client’s individual needs. Jon’s advisory fees are based solely on the size and complexity of the client’s portfolio – he does not sell products, nor does he receive commissions.

Jon and his wife, Christine, are involved parents who understand the importance of passing along their values and sense of ethics to their children. They maintain active roles in their children’s team sports, church, and school. Jon is devoted to making a difference in the lives of others, whether volunteering on a soccer field or working with a client to help them achieve their goals for the future.